ER is a beautiful dude ranch in Tucson Arizona. The ranch owners wanted to give their various marketing materials a more contemporary, fresh look. The process was very organic – we started with the new website, built in collaboration with Boris Bauer at Tempo Strategic. Then we applied the look of the website to all the other online and offline elements. We chose natural, earthy tones to complement the Arizona scenery, and we utilized the vast library of photographs taken by ranch staff and guests over the years.
The site won the 2013 Interactive Media Award for best in class in the hotel/resort category.